For landscapers, having a website is one of the most effective ways to grow a business and reach more customers. Whether you offer garden design, lawn maintenance, or hardscaping, a professional online presence helps potential clients find and trust your services. But simply having a website isn’t enough. To maximise your business growth, it’s crucial to optimise for local search and leverage tools like Google My Business (GMB) to increase visibility among local customers.
In this article, we’ll discuss the benefits of having a website for landscapers and how combining it with local SEO and a well-maintained Google My Business profile can help you attract more customers in your area.
1. The Importance of a Website for Landscapers
A professional website allows you to showcase your landscaping services, display completed projects, and communicate directly with potential customers. Here’s why it’s a must-have for any landscaper:
a. Showcase Your Work
Landscaping is a visually driven business, and having a website lets you display high-quality images of past projects, from garden redesigns to patio installations. Potential clients can see the quality of your work, helping them feel more confident in hiring you. It my be you have a website already but it’s become dated and needs a refresh – potential customers are aware of this and sensitive to it.
b. Build Credibility
A professional website lends credibility to your landscaping business. Customers searching for “landscapers near me” expect to find a business with a modern, easy-to-navigate website. Without one, you may seem less legitimate compared to competitors who have an online presence.
c. List Your Services
A well-structured website allows you to clearly list and explain the services you offer, such as garden maintenance, landscape design, or tree care. This helps visitors quickly determine if you provide the solutions they need.
2. The Power of Google Local Search
Most people looking for landscaping services start with a search engine like Google. By optimising your website for local SEO, you increase your chances of being found by customers in your area who are looking for the services you provide.
a. Targeting Local Keywords
Local SEO involves optimising your website for search terms that combine your services with a location, such as “landscaper in Bristol” or “garden design in Leeds.” Including these keywords in your website’s content, title tags, and meta descriptions can help you rank higher in search results.
b. Appearing in the Local Pack
Google often displays a local pack of three nearby businesses at the top of search results. Optimising your website for local SEO, along with managing your Google My Business profile, increases your chances of appearing in this valuable section. It’s a great way to get noticed by potential customers searching for landscaping services in your area.
3. Leveraging Google My Business for Landscapers
Google My Business (GMB) is a free tool that allows you to manage your business’s presence on Google Search and Google Maps. It’s essential for landscapers who want to be easily found by local customers.
a. Claim and Optimise Your GMB Listing
Start by claiming your GMB listing and filling out all the necessary information, including your business name, address, phone number, and operating hours. This ensures that customers can find accurate and up-to-date information about your business.
b. Add Photos and Services
Upload high-quality images of your completed landscaping projects to your GMB profile. This visual representation of your work can attract customers and help them decide to hire you. Be sure to list all the services you offer, from garden design to seasonal maintenance, so that potential clients know exactly what you provide.
c. Encourage Reviews
Customer reviews are crucial for building trust. Ask satisfied clients to leave reviews on your Google My Business profile. Positive feedback can improve your ranking in local search results and influence new customers to contact you.
4. Combining a Website with Google My Business for Maximum Impact
By having both a well-designed website and an optimised Google My Business profile, you give potential customers multiple ways to find you online. When someone searches for landscaping services in your area, they’re more likely to find your business in the local pack, on Google Maps, or directly in search results if your website is optimised for local SEO.
This combination not only increases your visibility but also makes it easier for customers to trust and contact you, helping you grow your customer base and boost sales.