In today’s digital age, word of mouth has moved online, making reviews one of the most critical factors in shaping your reputation as a tradesman. Whether you’re a plumber, builder, handyman, or landscaper, positive online reviews can set you apart from your competitors. They build trust with potential customers, boost your online presence, and improve your search engine ranking, especially when you’re leveraging websites for tradesmen.
If you’re wondering how to get online reviews from customers, this guide will show you effective strategies for collecting feedback on Google, Facebook, and other platforms.
Why Online Reviews Matter for Tradesmen
For tradesmen, gaining trust is key. When potential clients search for “plumbers near me” or “best builders in my area,” they are often swayed by the reviews they see on websites like Google, Trustpilot, or even your own business page. These reviews offer social proof that your services are reliable and of high quality.
Good reviews can:
- Build credibility and trust with potential customers
- Improve your ranking on Google and other search engines
- Generate more business through word-of-mouth referrals
- Offer insight into how you can improve your service
However, getting those all-important reviews isn’t just about doing a good job and hoping customers will leave feedback on their own. You need a strategy.
How to Ask for Reviews
Asking for reviews can feel awkward, but most satisfied customers are happy to leave feedback when asked politely. Here’s how you can approach it:
1. Ask in Person
When you finish a job and know the customer is happy, simply ask them to leave a review. Here’s an example of how you might phrase it:
“I’m really glad you’re happy with the work. It would mean a lot if you could leave me a review on Google (or Facebook). It helps other people know they’re in safe hands.”
2. Follow Up with a Text or Email
A follow-up message is a polite nudge for those who might have forgotten. You can include direct links to review sites, making it easier for them. Keep it short and polite:
“Thanks for choosing us for your plumbing work! If you have a moment, we’d appreciate it if you could leave us a review on Google. Here’s the link: [Google Review Link]. Your feedback helps us improve and grow.”
3. Use Business Cards or Flyers
Leave behind a card or flyer with your contact details and a request for a review. You could include a QR code that takes them directly to the review page, making the process as easy as possible.
Platforms to Target for Reviews
1. Google Reviews
Google is the most important platform for online reviews, especially for local businesses like tradesmen. Reviews on Google not only appear in Google searches but also on Google Maps, making it easier for potential customers to find you.
To encourage customers to leave a Google review, make sure you have a Google Business Profile (previously known as Google My Business). This allows you to manage your online presence across Google, update your business information, and respond to reviews.
2. Facebook Reviews
Facebook remains a popular platform for businesses, and having reviews there can boost your credibility. When customers search for local services, many turn to Facebook recommendations.
Create or update your Facebook Business Page, ensuring your information is up to date. After completing a job, ask satisfied customers to leave a review on your page. You can direct them with a message like:
“Thanks for choosing us! If you’re happy with the work, we’d love it if you could leave a review on our Facebook page to help us spread the word.”
3. Other Social Media Platforms
If you’re active on other social media platforms like Instagram or Twitter, you can encourage customers to leave feedback or share their experiences. While these platforms don’t have traditional review sections, customers can post stories, tag your business, and even leave comments praising your work. Use these posts as testimonials on your website or other platforms.
Incentivise Without Being Pushy
It’s important to ask for reviews, but you can also incentivise your customers without crossing into unethical territory. For example, offer a discount on future services or enter customers into a draw if they leave a review. Always ensure that your incentives are fair and that you’re not buying reviews, as this can harm your credibility.
Respond to Reviews
Whether positive or negative, responding to reviews shows that you care about your customers’ experiences. For positive reviews, thank the customer for their feedback. For negative reviews, remain professional, address the issue, and offer a solution. This can turn a bad experience into a positive one and demonstrate your commitment to customer satisfaction.
Other Ways to Gather Reviews
- Use a Review Management Tool
Tools like Trustpilot, Feefo, or Reviews.co.uk can help manage reviews across different platforms. They often offer automated systems to request reviews from customers via email or text. This can save you time and ensure you don’t forget to ask. - Feature Reviews on Your Website
If you have a website for tradesmen, showcasing customer testimonials is a powerful way to build trust. You can pull reviews from Google, Facebook, or other platforms and display them prominently on your homepage or a dedicated “Testimonials” page. - Include a Review Request in Your Invoices
Adding a simple message at the bottom of your invoice or receipt can remind customers to leave a review. It’s subtle but effective, as it catches them at the right moment—when they’re closing out the job and still thinking about your service.
By implementing these strategies, you can start building a solid portfolio of online reviews that will help grow your business. Remember, positive reviews not only boost your visibility on the web but also give potential customers the confidence to choose you over your competitors.
